Technical Questions

What is a martingale collar? A martingale collar is a design of collar that helps prevent a dog from slipping out of their collar. Unlike traditional collars that have to be buckled uncomfortably tight to prevent escape, a martingale collar is comfortable until engaged. Adjusted properly, a martingale collar contracts snugly to prevent escape when needed.

Martingale dog collars are also known as greyhound, whippet or humane choke collars. The martingale dog collar was designed for use with sighthounds because their necks are larger than their heads and they can often slip out of buckle collars. These collars are increasingly gaining popularity among other breed owners. They are particularly effective for any breed where the head is smaller than their neck and so are prone to slipping or backing out of their collar. They are also extremely useful for breeds with thick fur around the neck which hinders the secure fastening of traditional buckle collars.

How does it work?

A martingale collar is made with two loops. The larger loop is slipped onto the dog’s neck and a leash is then clipped to the D-ring on the smaller loop. When the dog tries to pull, the tension on the leash pulls the small loop taut, which makes the large loop smaller and tighter on the neck, thus preventing escape. This is quite different from choke collars that can strangle your dog – because a martingale collar will instead mostly tighten from the smaller loupe which is enough to prevent escape but without tightening too much on the larger loop.

Either use an existing buckle collar or form a loop from string or tape. Adjust it to find the size that slides comfortably over your hound’s head. Once on, check that it will slide off without hurting your hound’s ears. Now measure your hound’s neck at a mid point on the neck, or where you wish the collar to sit when in use. When you have these two measurements, compare them to the sizes in our size chart. The correct size is the one which covers both these measurements.

Adjust the collar to its widest measurement and slide over your dog’s head. Once around the neck, readjust the collar to fit around his or her neck like you would with a normal collar, ideally 2-3 finger widths between your dog’s neck and the collar.

The short answer is; any breed! The greatest benefit of martingale collars is that the design stops the dog being able to back out of its collar, so if you wish to feel safer when out and about with your pooch, a martingale collar is ideal.

A standard collar is the same as an adjustable collar but without the snap buckle. Sometimes this is called a ‘house’ collar, but we think this description is deceiving since the collar be worn both indoors and outdoors. Our standard collars slide over the head and adjusts to fit around the neck with a solid brass slider. There are several benefits to this design – not only do you get a very sleek look by eliminating the large plastic buckles, but when most plastic products eventually break or wear out through regular use and exposure to the elements, our top quality hardware is made to last.

Other Questions

All our products are handmade right here in England.

The webbing used on all our collars is made by a mill right here in the UK. All the hardware we use, if not made in the UK, is still sourced here and supporting British businesses.

Currently, we use WorldPay and PayPal to process our payments. If you want to use PayPal, you don’t need a PayPal account in order to complete your purchase. You can use both credit and debit cards once in the checkout.

Placing an order

  1. When you place an order for one of our collars and leads, your order will go in a queue and when it’s your turn your collar or lead will then be made especially for you. It typically takes up to 10 days from ordering to manufacturing date. If we are very busy, we may need longer, but this will always be highlighted in a pink banner on the homepage.
  2. Once it has been made, packet and labelled, your order will be marked as ‘complete’ on our system.
  3. You will now receive an automated email from our system which says “Your order is complete”. This means that, although it has been made and packed, it might not have been posted yet, but that it will be posted on the same or next working day. Depending on when you place your order, you may therefore expect a couple of days between receiving this email and the actual posting date. You will not receive any further emails saying that it has been posted however, but please rest assured that once you have received an email saying “Your order is complete” that it will be on it’s way to you very shortly. Ideally, we would have liked to send you another email with confirmation of postage, but our website does not have this option.
  4. Your order will now be taken to our local post office and sent via Royal Mail 1st Class delivery for the majority of parcels within the UK, and if you are overseas it will be posted with Royal Mail International Tracked Delivery service.
  5. A parcel will land on your doorstep and  your four legged creature will be bouncing up and down in excitement. Enjoy!

Brexit facts

Yes, all purchases from EU will be asked to pay taxes and customs duties upon delivery. By proceeding with the purchase you accept to pay these costs.

Shipping & Returns

It depends what you ordered.

If you have placed an order for one of our collars and leads, someone on our team will make that order – for you – so these are non-returnable unless they are faulty.  If we have made a mistake, then please contact us within 7 days of receiving your product, to arrange a return.  All other items (with exception of dog treats) can be returned within 14 days of receiving your product. Please note that all dog jackets must be absolutely free of dog hair and returned in its original packaging with all labels attached, otherwise we will not be able to issue a refund. Please email us at hello@brindleandwhyte.com for information on where to send your product.


If you want another size or colour, simply place a new order on our website and send the unwanted item back to us for a refund.